Market Leader. Casebook for advanced marketing course. Excellent mix of cases by industry; students learn by "active" participation. Includes a new video package, a New section on International and a new section on building a marketing plan. Cases reflect a broad overview of marketing and applications.
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Market Leader. Casebook for advanced marketing course. Excellent mix of cases by industry; students learn by "active" participation. Includes a new video package, a New section on International and a new section on building a marketing plan. Cases reflect a broad overview of marketing and applications.
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1997
8th Revised edition
ISBN:
0136328601 /
ISBN-13:
9780136328605
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Edition: 1997, Prentice Hall
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Details: ISBN:
0136328601
ISBN-13:
9780136328605
Pages:
723
Edition:
8th Revised edition
Publisher:
Prentice Hall
Published:
1997
Language:
English
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17925030018
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0136328601
ISBN-13:
9780136328605
Pages:
723
Edition:
8th Revised edition
Publisher:
Prentice Hall
Published:
1997
Language:
English
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0136328601
ISBN-13:
9780136328605
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723
Edition:
8th Revised edition
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Prentice Hall
Published:
1997
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English
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0136328601
ISBN-13:
9780136328605
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723
Edition:
8th Revised edition
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Prentice Hall
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1997
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English
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0136328601
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Edition:
8th Revised edition
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1997
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ISBN-13:
9780136328605
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8th Revised edition
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Prentice Hall
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1997
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9780136328605
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723
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8th Revised edition
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Prentice Hall
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1997
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0136328601
ISBN-13:
9780136328605
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723
Edition:
8th Revised edition
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Prentice Hall
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1997
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English
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16665764424
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ISBN-13: 9780136107064
12th edition
Hardcover
ISBN-13: 9780131871526
11th edition
Hardcover
ISBN-13: 9780131421844
10th edition
Hardcover
ISBN-13: 9780130276612
9th edition
Hardcover
ISBN-13: 9780136328605
8th Revised edition
Hardcover
ISBN-13: 9780205105533
4th edition
Hardcover
ISBN-13: 9780205059805
Hardcover
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