For courses in Marketing Strategy, Marketing Management, and Strategic Marketing. This best-selling text is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive class-tested case studies provide an opportunity for those concepts and tools to be employed in practice.
Read More
For courses in Marketing Strategy, Marketing Management, and Strategic Marketing. This best-selling text is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive class-tested case studies provide an opportunity for those concepts and tools to be employed in practice.
Read Less
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good Condition. The cover has highlighting and marking, the cover has corner scuffs and a remainder mark on the outer page edges. Quantity Available: 1. ISBN: 0131421840. ISBN/EAN: 9780131421844. Pictures of this item not already displayed here available upon request. Inventory No: 1560776198.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good Condition. The text has highlighting, The cover has wear with corner and spine scuffing. Has a black remainder mark on the outer page edges. Quantity Available: 1. ISBN: 0131421840. ISBN/EAN: 9780131421844. Pictures of this item not already displayed here available upon request. Inventory No: 1560770945.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good Condition. The text has minor highlighting and marking, wear to cover Quantity Available: 1. ISBN: 0131421840. ISBN/EAN: 9780131421844. Pictures of this item not already displayed here available upon request. Inventory No: 1560803880.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good Condition. Very Good Condition, Text appears to have light writing/highlighting. Cover has light wear, including light rubbing. Binding is tight and pages are nice and crisp. Edges and corners have light wear. Looks Great! Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0131421840. ISBN/EAN: 9780131421844. Pictures of this item not already displayed here available upon request. Inventory No: 1561025785.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good Condition. The text has light marking in pencil, The cover has light lower corner scuffs. Has a remainder mark on the outer page edges. Quantity Available: 1. Shipped Weight: Under 1 kilo. ISBN: 0131421840. ISBN/EAN: 9780131421844. Pictures of this item not already displayed here available upon request. Inventory No: 1560776197.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This item is fairly worn, but continues to work perfectly. Signs of wear can include aesthetic issues such as scratches, dents, worn corners, bends, tears, small stains, and partial water damage. All pages and the cover are intact, but the dust cover may be missing, if applicable. Pages may include excessive notes and highlighting, but the text is not obscured or unreadable. Satisfaction Guaranteed.
