Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.
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Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.
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Edition: 2010, Prentice Hall
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0132538962
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9780132538961
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464
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5th edition
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2010
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Edition: 2010, Prentice Hall
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0132538962
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9780132538961
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2010
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0132538962
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2010
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0132538962
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464
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5th edition
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2010
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ISBN-13: 9780135589809
9th edition
Trade paperback
ISBN-13: 9780134484136
8th edition
Paperback
ISBN-13: 9780133866339
7th Revised edition
Trade paperback
ISBN-13: 9780133126242
6th edition
Paperback
ISBN-13: 9780132538961
5th edition
Paperback
ISBN-13: 9780136079422
4th Revised edition
Trade paperback
ISBN-13: 9780131866225
3rd edition
Trade paperback
ISBN-13: 9780131405462
2nd edition
Unknown binding
ISBN-13: 9780130175786
Hardcover
All Editions of Integrated Advertising, Promotion, and Marketing Communications
