For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions. This text takes a broader approach than Advertising or Promotions courses. Furthermore, the text gives students an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy.
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For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions. This text takes a broader approach than Advertising or Promotions courses. Furthermore, the text gives students an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy.
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Seller's Description:
Good. Good condition. With CD! A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
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Seller's Description:
Very Good Condition. Book is Used very good. Very crisp pages appear clean with exception of writing possibly signed by authors on title page! Cover has light wear, looks great! Includes sealed CD Quantity Available: 1. Category: Business, Finance & Marketing; Economics. ISBN: 0130175781. ISBN/EAN: 9780130175786. Pictures of this item not already displayed here available upon request. Inventory No: 1560767422.
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As New. Book like new, minimal highlighting, cover has some shelf wear. Has sealed CD Quantity Available: 1. Category: Business, Finance & Marketing; Economics. ISBN: 0130175781. ISBN/EAN: 9780130175786. Pictures of this item not already displayed here available upon request. Inventory No: 1560732227.
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Fine. Pages are clean. Boards are solid, and spine is square and tight. All items guaranteed, and a portion of each sale supports social programs in Los Angeles. Ships from CA.
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Seller's Description:
As New. Book appears new, Very crisp pages, cover very good condition. Has Sealed CD Multiple copies available this title. Quantity Available: 2. Category: Business, Finance & Marketing; Economics. ISBN: 0130175781. ISBN/EAN: 9780130175786. Pictures of this item not already displayed here available upon request. Inventory No: 1560732225.