This text provides comprehensive coverage of the field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet-whether used as a medium of communication or as a channel of distribution-is only one component of the contemporary marketer's arsenal. The key issue facing marketers today is how to best integrate this ...
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This text provides comprehensive coverage of the field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet-whether used as a medium of communication or as a channel of distribution-is only one component of the contemporary marketer's arsenal. The key issue facing marketers today is how to best integrate this powerful new component into their strategies and media plans. That ongoing challenge represents the essential theme of this text.
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Acceptable. Water damage on pages, front cover damaged, repaired with book tape Ships same or next business day with delivery confirmation. Acceptable condition. Contains highlighting. Expedited shipping available.
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Fair. [ No Hassle 30 Day Returns ][ Underlining/Highlighting: SOME ] [ Writing: SOME ] [ Edition: third ] Publisher: South-Western College Pub Pub Date: 3/28/2012 Binding: Paperback Pages: 467.
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Good. Used books may not include access codes or one time use codes. Proven Seller with Excellent Customer Service. Choose expedited shipping and get it FAST.
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Fair. Used books may not include access codes or one time use codes. Proven Seller with Excellent Customer Service. Choose expedited shipping and get it FAST.
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Seller's Description:
Very Good. Text may contain some highlighting. Order shipped same day if if rec'd by 1PM CST, otherwise ships the next business day. Great Customer Service.
