Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, ...
Read More
Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects.
Read Less
Add this copy of Essentials of Marketing Research to cart. $113.27, good condition, Sold by GreatBookPricesUK5 rated 4.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2012 by McGraw-Hill Professional.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Contains: Illustrations. Includes illustrations. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
Add this copy of Essentials of Marketing Research to cart. $11.44, fair condition, Sold by Blue Vase Books rated 5.0 out of 5 stars, ships from Interlochen, MI, UNITED STATES, published 2012 by McGraw-Hill Education.
Add this copy of Essentials of Marketing Research to cart. $11.65, fair condition, Sold by Indiana Book Company rated 5.0 out of 5 stars, ships from Marion, IN, UNITED STATES, published 2012 by McGraw-Hill Professional.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Acceptable. The spine/binding has been reinforced with book tape or binding glue. All pages intact. Water stains. Ships same or next business day with delivery confirmation. Acceptable condition. Contains highlighting. Expedited shipping available.
Add this copy of Essentials of Marketing Research to cart. $14.03, good condition, Sold by AmazingBooksPGH rated 5.0 out of 5 stars, ships from Pittsburgh, PA, UNITED STATES, published 2012 by McGraw-Hill Education.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Size: 8x0x10; Clean, sturdy, and unmarked copy in good condition. Half a dozen price stickers (probably from a college bookstore) on the back cover, one sticker on spine; significant wear on the covers and slight bend to the book. Otherwise, perfectly usable; interior pages very good condition. DM.
Add this copy of Essentials of Marketing Research to cart. $15.43, good condition, Sold by Goodwill of Silicon Valley rated 5.0 out of 5 stars, ships from San Jose, CA, UNITED STATES, published 2012 by McGraw-Hill Education.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Supports Goodwill job training programs. 3-8 average business day shipping. 97% + we ship same or next business day. Shipping transit days depend on distance from our California location & pls keep track of bad weather can cause delays. We use an expeditor as well as direct drops at US Postal Service twice daily Pacific Time. End delivery is always US Postal Service. Customer service in the California United States Only Pacific Time M-F. PLEASE READ CONDITION NOTES: Every copy graded & checked we always downgrade. Functional copy for everyday use. Tight binding no food or drink stains no tobacco smell. May have written notes highlighting that do not obscure text reading or use. May have overstock mark on spine. Never former libris. May or may not have dust cover and please check condition we are happy to check for you. DJ's may be MISSING have small nicks and tears or taped and intact. Any lower condition we downgrade to acceptable. Please message any questions.
Add this copy of Essentials of Marketing Research to cart. $19.49, fair condition, Sold by Red's Corner rated 5.0 out of 5 stars, ships from Tucker, GA, UNITED STATES, published 2012 by McGraw-Hill Professional.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fair. All orders ship by next business day! This is a used paperback book. Has moderate wear on cover and/or pages. Has markings on pages. Spine has been opened/creased. For USED books, we cannot guarantee supplemental materials such as CDs, DVDs, access codes and other materials. We are a small company and very thankful for your business!
Add this copy of Essentials of Marketing Research to cart. $34.40, good condition, Sold by greenway rated 5.0 out of 5 stars, ships from Chattanooga, TN, UNITED STATES, published 2012 by McGraw-Hill Education.
Add this copy of Essentials of Marketing Research to cart. $42.19, good condition, Sold by TEXTSHUB rated 5.0 out of 5 stars, ships from Franklin Lakes, NJ, UNITED STATES, published 2012 by McGraw-Hill Education.
Add this copy of Essentials of Marketing Research to cart. $49.56, good condition, Sold by SurplusTextSeller rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2012 by McGraw-Hill Professional.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Add this copy of Essentials of Marketing Research to cart. $11.26, good condition, Sold by Jenson Books Inc rated 4.0 out of 5 stars, ships from Logan, UT, UNITED STATES, published 2012 by McGraw-Hill Professional.
