A concise approach to the dynamic and challenging field of marketing research. The authors provide a comprehensive and managerially relevant discussion of the key principles in marketing research. In this second edition, students will gain a real insight into the inner workings of marketing machinery through research and measurement. New examples of industry experience demonstrate the value of marketing research in strategic marketing decision making. Marketers are only as good as their tools. The authors offer students the ...
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A concise approach to the dynamic and challenging field of marketing research. The authors provide a comprehensive and managerially relevant discussion of the key principles in marketing research. In this second edition, students will gain a real insight into the inner workings of marketing machinery through research and measurement. New examples of industry experience demonstrate the value of marketing research in strategic marketing decision making. Marketers are only as good as their tools. The authors offer students the marketing research tools and skills necessary to solve business decision problems. Students have access to real-world examples, theory, cases, exercises and artwork with well-structured, clear and accessible writing. Instructors will also be spoilt with a full-sized supplements package.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1350grams, ISBN: 9780071101073.
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Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
