Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, ...
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Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects.
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Good. Size: 8x0x10; Clean, sturdy, and unmarked copy in good condition. Half a dozen price stickers (probably from a college bookstore) on the back cover, one sticker on spine; significant wear on the covers and slight bend to the book. Otherwise, perfectly usable; interior pages very good condition. DM.
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Acceptable. The spine/binding has been reinforced with book tape or binding glue. All pages intact. Water stains. Ships same or next business day with delivery confirmation. Acceptable condition. Contains highlighting. Expedited shipping available.
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Very Good. Size: 7x0x9; Has some shelf wear, highlighting, underlining and/or writing. Great used condition. Over 1, 000, 000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
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Good. Softcover, International Edition. Softback International edition. Has the same contents as US edition guaranteed. Ships SAME or NEXT business day. Receive in 4-6 business days. This book could be black and white.
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
