This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach; building on this tested emphasis, the new edition features a new chapter ...
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This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach; building on this tested emphasis, the new edition features a new chapter on the convergence of videogames with other media technologies, up-to-date coverage of media's role in the War in Iraq, and coverage of new technologies such as WiFi, VoIP, and blogs.
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Seller's Description:
Very Good Condition. The text has marking, the cover has minor wear with a small torn area on the lower back cover. NO CD Quantity Available: 1. ISBN: 0073209414. ISBN/EAN: 9780073209418. Pictures of this item not already displayed here available upon request. Inventory No: 1560790687.
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Seller's Description:
Very Good Condition. The text appears clean, the cover has a light crease down the front. NO CD Quantity Available: 1. ISBN: 0073209414. ISBN/EAN: 9780073209418. Pictures of this item not already displayed here available upon request. Inventory No: 1560788581.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good Condition. The text appears clean, the cover has minor wear. NO CD Quantity Available: 1. ISBN: 0073209414. ISBN/EAN: 9780073209418. Pictures of this item not already displayed here available upon request. Inventory No: 1560790685.
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Seller's Description:
New. Book is New, Includes Sealed CD. Quantity Available: 1. ISBN: 0073209414. ISBN/EAN: 9780073209418. Pictures of this item not already displayed here available upon request. Inventory No: 1560770494.
