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Introduction to Mass Communication: Media Literacy and Culture with Powerweb and DVD, Media Enhanced Edition

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Introduction to Mass Communication: Media Literacy and Culture with Powerweb and DVD, Media Enhanced Edition - Baran, Stanley J
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Attempts to give students an understanding of the role that the media play in both shaping and reflecting culture. Using this perspective, this book helps students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.

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Introduction to Mass Communication: Media Literacy and Culture with Powerweb and DVD, Media Enhanced Edition 2006, McGraw-Hill Humanities/Social Sciences/Languages, London

ISBN-13: 9780073281230

4th edition

Unknown binding

Introduction to Mass Communication: Media Literacy and Culture with Powerweb 2005, McGraw-Hill Humanities/Social Sciences/Languages, London

ISBN-13: 9780073209418

4th Revised edition

Unknown binding