While encouraging students to be active media consumers, this text gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach. The updated sixth edition features updated industry ...
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While encouraging students to be active media consumers, this text gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach. The updated sixth edition features updated industry statistics, discussion of the affects of recent events on media and media audiences, and coverage of current issues in the media industries.
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Seller's Description:
Good. Good condition. 6th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
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Seller's Description:
Very Good Condition. Very Good Condition, Text appears to be clean. Cover has light wear. Binding is tight and pages are nice and crisp. Edges and corners have light wear. Looks Great! Back cover has some creasing. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Communications & Media; ISBN: 0077286405. ISBN/EAN: 9780077286408. Pictures of this item not already displayed here available upon request. Inventory No: 1561025751.
