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Mass Communication Theory: Foundations, Ferment, and Future (with Infotrac)

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Mass Communication Theory: Foundations, Ferment, and Future (with Infotrac) - Baran, Stanley J, and Davis, Dennis K
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Get on media's cutting edge today. MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE introduces you to both current and classical mass communication theories, and explains the media literacy movement in terms you can understand. Plus, this mass communications textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. And because it's loaded with study tools, it will help you succeed on exams and in the course.

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Mass Communication Theory: Foundations, Ferment, and Future (with Infotrac) 2005, Cengage Learning, Belmont, CA

ISBN-13: 9780534637972

4th Revised edition

Unknown binding