Diverse and balanced coverage of consumer behaviour research in theory and application, from some of the pioneering authors in this field. Ideal for courses in consumer behaviour offered by both marketing and psychology departments. This was the first book to integrate behavioural science with the decision orientation of the business school. Features: * The text's consistent focus on economic, demographic and sociocultural trends helps orient students to the many aspects impacting buyer behavior and long-term strategic ...
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Diverse and balanced coverage of consumer behaviour research in theory and application, from some of the pioneering authors in this field. Ideal for courses in consumer behaviour offered by both marketing and psychology departments. This was the first book to integrate behavioural science with the decision orientation of the business school. Features: * The text's consistent focus on economic, demographic and sociocultural trends helps orient students to the many aspects impacting buyer behavior and long-term strategic planning. * Now in its 25th year, the EKB model introduced by the authors is now used extensively in consumer behavior courses. The instructor has great latitude in structuring the course by ordering the components of the model as needed. * Additional disciplines have been brought under the scope of marketing-oriented demographics, anthropology, sociology, consumer economics and geography. * "Consumer in Focus" boxes and chapter opening vignettes show a wide variety of consumer responses to corporated marketing efforts and disuss ongoing efforts of marketers. * Package items include a separate instructor's manual which provides suggested usage of cases from Blackwell's Cases in Contemporary Consumer Behavior, 4/e, a printed test bank, transparency masters and acetates and accompanying videos. New to this edition: * New four-colour format throughout increases user friendliness. * Order of topics now places essential practical issues of market segmentation and global marketing up front, followed by a focus on the stages of consumer decision process. * New chapter (8) on consumption reflects the rapid growth of research in this area. * The international coverage reflects the authors' international consulting experience. Coverage includes global advertisements, examples of foreign companies and an expanded international chapter, with many international examples and references. * Expanded coverage of cultural influence. * More than half of the chapter content is new. * New videos add to the already extensive supplementary package.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In good all round condition. Re-bound by library. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1600grams, ISBN: 0030984645.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1600grams, ISBN: 9780030984648.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1650grams, ISBN: 9780030984648.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Book Contains Pencil Markings. In fair condition, suitable as a study copy. Pages 609 to 628 are bound in the book upside down. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1550grams, ISBN: 0030984645.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1650grams, ISBN: 9780030984648.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Very Good. Very Good condition. 8th edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.
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Good. Good condition. 8th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.