Presents superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. Provides a solid framework to ensure the development of students' conceptual and practical understanding of marketing research.
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Presents superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. Provides a solid framework to ensure the development of students' conceptual and practical understanding of marketing research.
Read Less
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 2100grams, ISBN: 9780030331015.
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Seller's Description:
Fine. No dust jacket, as issued. This is the recently published EIGHTH EDITION. Excellent as new condition, perfect mint. A brand new copy. The Harcourt series in marketing. Unknown printing. xxvi, 1006 p. : ill. ; 26 cm. Includes bibliographical references and indexes.
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Seller's Description:
Good. Good condition. 8th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.
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Seller's Description:
Good. Good. Same ISBN 0030331013, 8th edition, Copyright 2002 hardcover//Uncreased spine, moderate highlighting, moderate wear, and stain/watermark at upper right corner.
