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Marketing Research - Malhotra, Naresh K., and Birks, David F., and Wills, Peter A.
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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For undergraduate and graduate marketing research courses. Experience the Interaction Between Marketing Research and Marketing Decision-Making Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is ...

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Marketing Research 2012, Pearson Education Limited

ISBN-13: 9780273725855

4th edition

Paperback