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Marketing Research: Methodological Foundations

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Marketing Research: Methodological Foundations - Iacobucci, Dawn, Professor, and Churchill, Gilbert A, Jr.
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This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research.

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Marketing Research: Methodological Foundations 2009, South Western Educational Publishing

ISBN-13: 9781439081013

10th edition

Unknown binding

Marketing Research: Methodological Foundations 2004, South-Western, Mason, OH

ISBN-13: 9780324225099

International ed of 9th revised edition

Paperback