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The One to One Fieldbook

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The One to One Fieldbook - Peppers, Don, and Dorf, Bob, and Rogers, Martha
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Filled with step-by-step advice on implementing the one-to-one marketing principles that Peppers and Rogers have made famous, this book also contains a special password allowing readers to access extensive online supplements on the authors' Web site.

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The One to One Fieldbook 1999, Crown Business

ISBN-13: 9780385493697

Trade paperback