Tells why mass marketing no longer works--and shows how integrated communications programs can respond to each customer.
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Tells why mass marketing no longer works--and shows how integrated communications programs can respond to each customer.
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- Book Details
- Seller
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- Edition:
- 1996, McGraw-Hill Companies
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Trade paperback,
New
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- Details:
- ISBN:
0844234524
- ISBN-13:
9780844234526
- Pages:
218
- Publisher:
McGraw-Hill Companies
- Published:
11/1996
- Language:
English
- Alibris ID:
17821692697
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- Shipping Options:
- Standard Shipping: $4.74
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- Seller's Description:
- New. Size: 8x6x0; New. In shrink wrap. Looks like an interesting title!
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Hide Details ▴ |
-
|
- Edition:
- 1996, McGraw-Hill Companies
-
Trade paperback,
New
|
- Details:
- ISBN:
0844234524
- ISBN-13:
9780844234526
- Pages:
218
- Publisher:
McGraw-Hill Companies
- Published:
1996
- Language:
English
- Alibris ID:
18089821837
|
- Shipping Options:
- Standard Shipping: $4.74
Choose your shipping method in Checkout. Costs may vary based on destination.
|
- Seller's Description:
- New.
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|
Hide Details ▴ |
1996,
McGraw-Hill Companies, Lincolnwood, IL
ISBN-13: 9780844234526
Trade paperback
|