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Destination Benchmarking: Concepts, Practices and Operations

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Destination Benchmarking: Concepts, Practices and Operations - Kozak, Metin
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This book develops a specific benchmarking methodology relevant to international tourism destinations. It evaluates different approaches to benchmarking and their application within tourism destinations. The book considers organization benchmarking - performance evaluation of a particular organization and its departments - and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes.

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Destination Benchmarking: Concepts, Practices and Operations 2003, Cabi, Cambridge, MA

ISBN-13: 9780851997452

Hardcover