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Destination Marketing: An international perspective

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Destination Marketing: An international perspective - Kozak, Metin (Editor), and Kozak, Nazmi (Editor)
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This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. ...

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Destination Marketing: An international perspective 2018, Routledge, London

ISBN-13: 9781138592254

Paperback

Destination Marketing: An international perspective 2015, Routledge, London

ISBN-13: 9781138855892

Hardcover