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Handbook of tourist behavior: theory & practice

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Handbook of Tourist Behavior: Theory & Practice - Kozak, Metin (Editor), and Decrop, Alain (Editor)
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In today's highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. This book provides an overview of such processes and influences and explains the concepts and theories that underlie tourist decision making and behavior.

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Handbook of Tourist Behavior: Theory & Practice 2012, Routledge, Oxford

ISBN-13: 9780415542814

Trade paperback

Handbook of Tourist Behavior: Theory & Practice 2008, Routledge, Oxford

ISBN-13: 9780415993609

Hardcover