"Foreword by Paco Underhill Women make the vast majority of purchasing decisions in the United States, spending trillions of dollars every year on everything from food and clothing to appliances, cars, vacations, real estate, and much more. One huge, affluent segment of that demographic wields more spending clout than any other: Baby-Boomer women. Born between 1946 and 1964, these women represent a portion of the buying public no marketer can afford to ignore. With successful careers, investments made during ...
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"Foreword by Paco Underhill Women make the vast majority of purchasing decisions in the United States, spending trillions of dollars every year on everything from food and clothing to appliances, cars, vacations, real estate, and much more. One huge, affluent segment of that demographic wields more spending clout than any other: Baby-Boomer women. Born between 1946 and 1964, these women represent a portion of the buying public no marketer can afford to ignore. With successful careers, investments made during the ""boom"" years, and inheritances from parents or husbands, they are more financially empowered than any previous generation of women. But what is it that will make these women spend their money on your products? Meet Mary Brown and Carol Orsborn, whose exclusive business it is to find out what makes Baby-Boomer women tick -- and buy. With BOOM, they reveal the results of proprietary research that has helped their firm's five-star clients outclass the competition by reaching and resonating with this powerhouse demographic. BOOM brings together the insights of dozens of market leaders in a wide array of industries, insiders who have learned (sometimes the hard way) what works and what doesn't in the battle for the hearts and minds of the ""ultimate power consumer."" You will learn: How to increase your market share of today's most lucrative consumer demographic What your competition and other industry leaders are doing to reach Baby- Boomer women How to minimize the risks and maximize the potential of your efforts in this market How to find, interpret, and present information and statistics and build a strong business case to your colleagues, shareholders, company executives, and others Intelligence for making savvy decisions and communicating the clear message that your target customer wants to hear You'll also get the authors' exclusive Imago Diagnostic (ID) tool for identifying exactly what resonates with Boomer women, along with the Seven Things You Don't Know About Baby-Boomer Women (But Should). At the age when they are more financially comfortable than ever, Baby-Boomer women are now poised and energized to drive consumer markets to unbelievable new highs. With the eye-opening information and cutting-edge strategies in BOOM, your company will be set to enjoy an amazing ride to the top."
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Add this copy of Boom: Marketing to the Ultimate Power Consumer-the Baby to cart. $8.96, good condition, Sold by Gulf Coast Books rated 5.0 out of 5 stars, ships from Memphis, TN, UNITED STATES, published 2006 by Amacom Books.
Add this copy of Boom: Marketing to the Ultimate Power Consumer--the to cart. $9.13, very good condition, Sold by Basement Seller 101 rated 5.0 out of 5 stars, ships from Cincinnati, OH, UNITED STATES, published 2006 by AMACOM.
Add this copy of Boom: Marketing to the Ultimate Power Consumer-the Baby to cart. $9.13, very good condition, Sold by Goodwill rated 4.0 out of 5 stars, ships from Brooklyn Park, MN, UNITED STATES, published 2006 by AMACOM/American Management Association.
Add this copy of Boom: Marketing to the Ultimate Power Consumer: the to cart. $9.62, like new condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2006 by AMACOM/American Management Association.
Add this copy of Boom: Marketing to the Ultimate Power Consumer: the to cart. $9.62, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2006 by AMACOM/American Management Association.
Add this copy of Boom: Marketing to the Ultimate Power Consumer: the to cart. $9.62, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2006 by AMACOM/American Management Association.
Add this copy of Boom: Marketing to the Ultimate Power Consumer--the to cart. $11.30, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2006 by AMACOM/American Management Association.
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Seller's Description:
Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner's name, short gifter's inscription or light stamp.
Add this copy of Boom: Marketing to the Ultimate Power Consumer-the Baby to cart. $11.34, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2006 by Amacom Books.
Add this copy of Boom: Marketing to the Ultimate Power Consumer--the to cart. $24.00, very good condition, Sold by Hourglass Books rated 4.0 out of 5 stars, ships from Vancouver, BC, CANADA, published 2006 by American Management Association (AMACON).
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Seller's Description:
Very Good in Very Good, Not Price Clipped jacket. Book Complete number line from 1 to 10; some edge wear to boards and dust jacket; otherwise a solid, clean copy with no marking or underlining; collectible condition.
