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Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers

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Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers - Johnson, Lisa
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From the coauthor of "Don't Think Pink" comes a revolutionary book that shows businesses how to profitably connect with generations X and Y, the most coveted and notoriously hard to reach consumers in the marketplace.

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Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers 2010, Free Press, New York, NY

ISBN-13: 9780743277518

Trade paperback

Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers 2006, Free Press, New York, NY

ISBN-13: 9780743277501

Annotated

Hardcover