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Don't Think Pink: What Really Makes Women Buy-And How to Increase Your Share of This Crucial Market

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Don't Think Pink: What Really Makes Women Buy-And How to Increase Your Share of This Crucial Market - Johnson, Lisa, and Learned, Andrea
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The cofounders of ReachWomen--a firm specializing in and advising clients on the behavior of women as consumer--help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services, and marketing strategies that truly resonate with female buyers.

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Don't Think Pink: What Really Makes Women Buy-And How to Increase Your Share of This Crucial Market 2004, AMACOM/American Management Association, New York, NY

ISBN-13: 9780814408155

Hardcover