Today, more than ever, marketers need a way to increase the return on their marketing investments. Baby boomers continue to be the most powerful, vibrant consumers in the marketplace, despite an increasingly challenging economy. And the Internet provides both the most effective and efficient method to connect with these consumers. Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement provides the actionable framework you need to strategically plan engaging boomer-focused online campaigns. Dot Boom ...
Read More
Today, more than ever, marketers need a way to increase the return on their marketing investments. Baby boomers continue to be the most powerful, vibrant consumers in the marketplace, despite an increasingly challenging economy. And the Internet provides both the most effective and efficient method to connect with these consumers. Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement provides the actionable framework you need to strategically plan engaging boomer-focused online campaigns. Dot Boom examines consumer behavior through the lenses of Developmental Relationship Marketing and a Meaningful Online Engagement model specific to mature adults. This book shows you how to build integrated, online campaigns that optimize the multi-touch-point, emotional, and experiential marketing techniques most effective with these consumers. Authors David Weigelt and Jonathan Boehman are the founding partners of Immersion Active, the only U.S.-based Internet marketing agency focused solely on the 50-plus markets. Together, they provide the insight you need to forge profitable, lasting relationships between your brand and the powerful boomer consumer.
Read Less
Add this copy of Dot Boom: Marketing to Baby Boomers Through Meaningful to cart. $9.53, like new condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2009 by LINX Corp.
Add this copy of Dot Boom: Marketing to Baby Boomers Through Meaningful to cart. $12.32, like new condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2009 by LINX Corp.
Add this copy of Dot Boom: Marketing to Baby Boomers Through Meaningful to cart. $16.48, new condition, Sold by Your Online Bookstore rated 5.0 out of 5 stars, ships from Houston, TX, UNITED STATES, published 2009 by LINX Corp.
Add this copy of Dot Boom: Marketing to Baby Boomers Through Meaningful to cart. $16.48, new condition, Sold by Orion Tech rated 5.0 out of 5 stars, ships from Arlington, TX, UNITED STATES, published 2009 by LINX Corp.
Add this copy of Dot Boom: Marketing to Baby Boomers Through Meaningful to cart. $11.00, very good condition, Sold by HPB Inc. rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2009 by LINX Corp.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Dot Boom: Marketing to Baby Boomers Through Meaningful to cart. $23.10, fair condition, Sold by Colorado's Used Bookstore, Inc rated 4.0 out of 5 stars, ships from Englewood, CO, UNITED STATES, published 2009 by LINX Corp.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Acceptable. Light edgewear to dust jacket, binding sound and pages unmarked. All orders shipped with tracking and delivery confirmation numbers. All Orders Shipped With Tracking And Delivery Confirmation Numbers.
Add this copy of Dot Boom: Marketing to Baby Boomers Through Meaningful to cart. $36.29, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2009 by LINX Corp.
Add this copy of Dot Boom: Marketing to Baby Boomers Through Meaningful to cart. $69.10, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2009 by LINX Corp.
