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Turning Silver Into Gold: How to Profit in the New Boomer Marketplace

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Turning Silver Into Gold: How to Profit in the New Boomer Marketplace - Furlong, Mary S
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One of the worlds leading authorities on marketing to "post-50" baby boomers offers a complete blueprint for segmenting baby boomer markets and finding opportunities to innovate entirely new categories of products and services.

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Turning Silver Into Gold: How to Profit in the New Boomer Marketplace 2007, FT Press, Upper Saddle River, NJ

ISBN-13: 9780131856981

Hardcover