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Industrial marketing Books

Category Creation: How to Build a Brand That Customers, Employees, and Investors Will Love Category Creation: How to...

Anthony Kennada, Brian Halligan (Foreword by)
Buy from $9.46

Monetizing Data: A Practical Roadmap for Framing, Pricing & Selling Your B2B Digital Offers Monetizing Data: A Practical...

Wolfgang Ulaga, Stephan M Liozu
Buy from $41.20

How to Say It: Business to Business Selling: Power Words and Strategies from the World's Top Sales Experts How to Say It: Business to...

Geoffrey James
Buy from $7.99

Modern B2B Marketing: A Practitioner's Guide to Marketing Excellence Modern B2B Marketing: A...

David Sweenor, Kalyan Ramanathan
Buy from $25.24

Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline Predictable Prospecting: How...

Marylou Tyler, Jeremey Donovan
Buy from $8.55

B2B Customer Experience: A Practical Guide to Delivering Exceptional CX B2B Customer Experience: A...

Paul Hague, Nick Hague
Buy from $36.24

Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue Account-Based Marketing: How...

Chris Golec, Peter Isaacson
Buy from $9.19

B2B Executive Playbook: The Ultimate Weapon for Achieving Sustainable, Predictable and Profitable Growth B2B Executive Playbook: The...

Sean Geehan
Buy from $8.13

Transforming the B2B Buyer Journey: Maximize brand value, improve conversion rates and build loyalty Transforming the B2B Buyer...

Antonia Wade
Buy from $38.02

Achieve Sales Excellence: The 7 Customer Rules for Becoming the New Sales Professional Achieve Sales Excellence: The...

Howard Stevens
Buy from $6.94

The Complete Guide to B2B Marketing: New Tactics, Tools, and Techniques to Compete in the Digital Economy The Complete Guide to B2B...

Kim Ann King
Buy from $17.99

Value Merchants: Demonstrating and Documenting Superior Value in Business Markets Value Merchants:...

James C Anderson, PhD, Nirmalya Kumar
Buy from $9.55

Customer Visits: Building a Better Market Focus: Building a Better Market Focus Customer Visits: Building a...

Professor Edward F McQuarrie
Buy from $9.11

Executive Engagement Strategies: How to Have Conversations and Develop Relationships that Build B2B Business Executive Engagement...

Bev Burgess
Buy from $13.00

B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth B2B Digital Marketing...

Simon Hall
Buy from $9.43

The Digital Marketing Handbook: Deliver Powerful Digital Campaigns The Digital Marketing...

Simon Kingsnorth
Buy from $17.46

Maximizing Lead Generation: The Complete Guide for B2B Marketers Maximizing Lead Generation:...

Ruth P Stevens
Buy from $9.38

The Fundamentals of Business-To-Business Sales & Marketing The Fundamentals of Business...

John Coe
Buy from $8.25

B2B Marketing Strategy: Differentiate, Develop and Deliver Lasting Customer Engagement B2B Marketing Strategy:...

Heidi Taylor
Buy from $11.71

Unleash Possible: A Marketing Playbook That Drives B2B Sales Unleash Possible: A Marketing...

Samantha Stone, Dan Greenwald (Cover design by)
Buy from $9.11

Account-Based Marketing for Dummies Account-Based Marketing for...

Sangram Vajre
Buy from $8.99

Business Marketing Management: B2B Business Marketing Management...

Michael D Hutt, Thomas W Speh
Buy from $6.38

The Official Alibaba.com Success Guide: Insider Tips and Strategies for Sourcing Products from the World's Largest B2B Marketplace The Official Alibaba.com...

Brad Schepp, Debra Schepp
Buy from $6.83

A Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts A Practitioner's Guide to...

Bev Burgess, Dave Munn
Buy from $7.99

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