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Category Creation: How to Build a Brand That Customers, Employees, and Investors Will Love

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Category Creation: How to Build a Brand That Customers, Employees, and Investors Will Love - Kennada, Anthony, and Halligan, Brian (Foreword by)
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"Salesforce, Hubspot, Gainsight, and other tech brands have pioneered a new marketing and branding playbook focused on serving the people behind the companies they sell to. They have built category-defining (and in some cases category-creating) companies and communities that led to faster growth, higher valuations, and dominant market positions. This book is an exclusive look into the 'human first' marketing playbook of some of the best brands in B2B, written for a new generation of entrepreneurs and marketers in companies ...

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Category Creation: How to Build a Brand That Customers, Employees, and Investors Will Love 2019, Wiley

ISBN-13: 9781119611561

Hardcover