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New Release New Hardcover Marketing Books

Marketing books address the crucial question of how to sell the item being sold could be anything from sports to services, real estate to rock bands. When you want to absorb the techniques behind giving something mass appeal, Marketing books will fill you in on what you need to know, whether it's a how-to guide you're after or a history of how marketing has moved units in almost every era and area you can name. Of course the Marketing books on our marketplace sell themselves, but you can find...See more

Digital Marketing: Analyzing Its Transversal Impact Digital Marketing: Analyzing...

Paulo Botelho Pires (Editor), José Duarte Santos (Editor)
Buy new from $224.41

Recent Advancements in Tourism Business, Technology and Social Sciences: 10th International Conference, Iacudit, Crete, Greece, 2023--Vol. 1 Recent Advancements in...

Vicky Katsoni (Editor), George Cassar (Editor)
Buy new from $318.99

Storytelling in Marketing and Brand Communications Storytelling in Marketing and...

S M a Moin
Buy new from $242.38

The 10-Second Customer Journey: The Cxo's Playbook for Growing and Retaining Customers in a Digital World The 10-Second Customer...

Todd Unger
Buy new from $32.72

Shareworthy: Advertising That Creates Powerful Connections Through Storytelling Shareworthy: Advertising That...

Robin Landa, Greg Braun
Buy new from $42.00

Identity Designed: The Process: Research, Strategy, Design, Implementation Identity Designed: The...

David Airey
Buy new from $34.29

The Darker Side of Social Media: Consumer Psychology and Mental Health The Darker Side of Social...

Angeline Close Scheinbaum (Editor)
Buy new from $216.42

AI Innovation in Services Marketing AI Innovation in Services...

Correia (Editor), Venciute (Editor)
Buy new from $295.86

Visual Methods in Marketing and Consumer Research Visual Methods in Marketing...

Fatema Kawaf (Editor), Ofer Dekel-Dachs (Editor)
Buy new from $242.38

Data Storytelling in Marketing: How to Tell Persuasive Stories Through Data Data Storytelling in...

Caroline Florence
Buy new from $129.49

Digital Public Relations and Marketing Communication Trends in Africa Digital Public Relations and...

Anne W Njathi (Editor), Brandi Watkins (Editor)
Buy new from $216.42

New Trends in Marketing and Consumer Science New Trends in Marketing and...

Theodore K. Tarnanidis (Editor), Nikolaos Sklavounos (Editor)
Buy new from $376.38

Global Perspectives on Social Media Influencers and Strategic Business Communication Global Perspectives on Social...

Nicky Chang Bi (Editor), Ruonan Zhang (Editor)
Buy new from $310.95

De Gruyter Handbook of Digital Entrepreneurship De Gruyter Handbook of...

Wadid Lamine (Editor), Sarah Jack (Editor)
Buy new from $135.80

Revolutionizing the Ai-Digital Landscape: A Guide to Sustainable Emerging Technologies for Marketing Professionals Revolutionizing the Ai...

Alex Khang (Editor), Pushan Kumar Dutta (Editor)
Buy new from $257.03

Marketplace Dignity: Transforming How We Engage with Customers Across Their Journey Marketplace Dignity:...

Cait Lamberton, Neela A Saldanha
Buy new from $52.62

The Power of Instinct: The New Rules of Persuasion in Business and Life The Power of Instinct: The...

Leslie Zane
Buy new from $30.96

Music Marketing for the DIY Musician: Creating and Executing a Plan of Attack on a Low Budget Music Marketing for the DIY...

Bobby Borg
Buy new from $96.46

Systems Theory and Agile Brand Management: The Educative View of Branding Systems Theory and Agile...

Jan Lies
Buy new from $242.38

International Business and Culture: Challenges in Cross-Cultural Marketing and Management International Business and...

Malgorzata Bartosik-Purgat (Editor), Monika Guzek (Editor)
Buy new from $216.76

Strategic Tourism Planning for Communities: Restructuring and Rebranding Strategic Tourism Planning...

Anukrati Sharma (Editor), Shruti Arora (Editor)
Buy new from $127.10

Individuals in B2B Marketing: Sensemaking and Action in Context Individuals in B2B Marketing:...

Maria Ivanova-Gongne (Editor), Lasse Torkkeli (Editor)
Buy new from $242.38

Service Management and Marketing Principles: Competing in the Service Economy Service Management and...

Jay Kandampully, David J Solnet
Buy new from $216.42

The Covert Code: Mastering the Art of Digital Marketing The Covert Code: Mastering...

Anna Covert
Buy new from $32.34

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