Angeline Close Scheinbaum

Angeline Close Scheinbaum (PhD, University of Georgia) is a scholar of consumer behavior and integrated brand promotion with a focus in contexts of sport and e-commerce/social media. Within branding, she measures event sponsorships and their economic impact, fanbase psychographics and behavior, consumer brand perception, and experiential marketing effects. She has worked with global brand sponsors such as Ford, Dodge, Volkswagen, Suzuki, Mazda, and Lexus. Dr. Scheinbaum is co-author or editor...See more

Angeline Close Scheinbaum (PhD, University of Georgia) is a scholar of consumer behavior and integrated brand promotion with a focus in contexts of sport and e-commerce/social media. Within branding, she measures event sponsorships and their economic impact, fanbase psychographics and behavior, consumer brand perception, and experiential marketing effects. She has worked with global brand sponsors such as Ford, Dodge, Volkswagen, Suzuki, Mazda, and Lexus. Dr. Scheinbaum is co-author or editor of: "Advertising & Integrated Brand Promotion", "Consumer Behavior Knowledge for Effective Sports and Event Marketing", "Online Consumer Behavior: Theory and Research in Advertising, Social Media, and E-Tail", "The Dark Side of Social Media: A Consumer Psychology Perspective", and "The Darker Side of Social Media: Consumer Psychology and Mental Health". See less