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Blog

Paulo Botelho Pires

Paulo Botelho Pires of Porto Business School, received his PhD in Management and has a master's degree in marketing.

Paulo Botelho Pires book subjects

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Paulo Botelho Pires's Featured Books

Digital Marketing: Analyzing Its Transversal Impact

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Confronting Security and Privacy Challenges in Digital Marketing

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Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs

Effective Digital Marketing...

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Management and Marketing for Improved Retail Competitiveness and Performance

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Leveraging AI for Effective Digital Relationship Marketing

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