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Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries

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Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries - Santos, José Duarte (Editor), and Silva, Óscar Lima (Editor)
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The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the ...

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Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries 2019, Business Science Reference, Hershey

ISBN-13: 9781522597834

Hardcover

Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries 2019, Business Science Reference

ISBN-13: 9781522597841

Trade paperback