The Tipping Point: How Little...
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Contagious: Why Things Catch...
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Continuous Discovery Habits:...
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Why We Buy: The Science of...
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The 22 Immutable Laws of...
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Jack Trout
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All Marketers Are Liars: The...
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Alchemy: The Dark Art and...
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The Hacking of the American...
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MKTG
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What Your Customer Wants and...
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Marketing Metrics
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Social Media Marketing All-In...
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Testing Business Ideas: A...
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Consumer Culture Theory
Eric Arnould (Editor),
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Buyology: Truth and Lies...
Martin Lindstrom,
Paco Underhill (Foreword by)
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Everything I Know about...
Barry Barnes,
John Perry Barlow (Foreword by)
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MKTG
Charles Lamb,
Joe Hair
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Marketing Metrics: Leverage...
Christina Inge
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Interviewing Users: How to...
Steve Portigal
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Change or Die: The Three Keys...
Alan Deutschman
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Can't Buy My Love: How...
Jean Kilbourne, Ed.D.,
Mary Pipher (Foreword by)
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The Customer-Base Audit: The...
Peter Fader,
Bruce G S Hardie
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The User Experience Team of...
Leah Buley
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Handbook on the Psychology of...
Markus Husemann-Kopetzky
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