Revenge of the Tipping Point:...
Malcolm Gladwell
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The Tipping Point: How Little...
Malcolm Gladwell
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Contagious: Why Things Catch...
Jonah Berger
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Everything I Know about...
Barry Barnes
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Continuous Discovery Habits:...
Teresa Torres
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Alchemy: The Dark Art and...
Rory Sutherland
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Hooked: How to Build Habit...
Nir Eyal
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How Brands Grow: What...
Byron Sharp
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The 22 Immutable Laws of...
Al Ries,
Jack Trout
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Purple Cow: Transform Your...
Seth Godin
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All Marketers Are Liars: The...
Seth Godin
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Why We Buy: The Science of...
Paco Underhill
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The Hacking of the American...
Robert H Lustig
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The Lean Product Playbook:...
Dan Olsen
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Testing Business Ideas: A...
David J Bland,
Alexander Osterwalder
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Interviewing Users: How to...
Steve Portigal
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Think Like Your Customer: A...
Bill Stinnett
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Buyology: Truth And Lies...
Martin Lindstrom
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Decoded: The Science Behind...
Phil P. Barden
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Better Brand Health: Measures...
Jenni Romaniuk
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Mktg
Charles W Lamb
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How Customers Think:...
Gerald Zaltman
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Asking Questions: The...
Norman M Bradburn,
Seymour Sudman
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Basic Marketing Research ...
Tom J Brown,
Tracy A Suter
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