Written by a marketing professor from Northwestern University's acclaimed Kellogg School of Management, "The Marketing Plan Handbook" outlines a comprehensive, step-by-step approach to crafting succinct, logical, and effective marketing plans that produce results.
Read More
Written by a marketing professor from Northwestern University's acclaimed Kellogg School of Management, "The Marketing Plan Handbook" outlines a comprehensive, step-by-step approach to crafting succinct, logical, and effective marketing plans that produce results.
Read Less
Add this copy of The Marketing Plan Handbook to cart. $28.59, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2011 by Cerebellum Press.
Add this copy of The Marketing Plan Handbook, 3rd Edition to cart. $54.87, good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2011 by Cerebellum Press.
