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Strategic Marketing Management - The Framework, 10th Edition

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Strategic Marketing Management - The Framework, 10th Edition - Chernev, Alexander
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This book delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management, and presents a value-based framework for developing viable market offerings.

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Strategic Marketing Management - The Framework, 10th Edition 2019, Cerebellum Press

ISBN-13: 9781936572595

Trade paperback

Strategic Marketing Management - The Framework, 10th Edition 2019, Cerebellum Press

ISBN-13: 9781936572748

Hardcover