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The Marketing Plan Handbook

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The Marketing Plan Handbook - Chernev, Alexander
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Written by a marketing professor from Northwestern University's acclaimed Kellogg School of Management, "The Marketing Plan Handbook" outlines a comprehensive, step-by-step approach to crafting succinct, logical, and effective marketing plans that produce results.

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The Marketing Plan Handbook 2018, Cerebellum Press

ISBN-13: 9781936572557

5th edition

Trade paperback

The Marketing Plan Handbook 2018, Cerebellum Press

ISBN-13: 9781936572564

5th edition

Hardcover

The Marketing Plan Handbook 2014, Cerebellum Press

ISBN-13: 9781936572397

4th edition

Trade paperback

The Marketing Plan Handbook 2011, Cerebellum Press

ISBN-13: 9781936572021

3rd edition

Trade paperback

The Marketing Plan Handbook 2011, Cerebellum Press

ISBN-13: 9781936572038

3rd edition

Hardcover

The Marketing Plan Handbook 2009, Brightstar Media, Inc.

ISBN-13: 9780982512654

Trade paperback