A practical guide to the skills and knowledge required by managers for effectiveness and success in marketing. Its three sections follow the the generally accepted view of managers' responsibilities - for planning, organizing and control - as applied to marketing strategy and operations.
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A practical guide to the skills and knowledge required by managers for effectiveness and success in marketing. Its three sections follow the the generally accepted view of managers' responsibilities - for planning, organizing and control - as applied to marketing strategy and operations.
Read Less
