This guide focuses on the skills and techniques required by the product manager. It offers a practical approach to the product management system, covering such key tasks as product strategy, planning, the development of products, marketing, profitability and branding. Detailed examples and checklists used throughout the text aim to guide those managers new to marketing.
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This guide focuses on the skills and techniques required by the product manager. It offers a practical approach to the product management system, covering such key tasks as product strategy, planning, the development of products, marketing, profitability and branding. Detailed examples and checklists used throughout the text aim to guide those managers new to marketing.
Read Less
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 400grams, ISBN: 9780749427023.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 400grams, ISBN: 9780749427023.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 400grams, ISBN: 9780749427023.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.
