There are many product managers; often their responsibilities are extensive and expectations of performance overwhelming. In the second edition of Successful Product Management, Stephen Morse focuses on the skills and techniques required from the product manager to be effective as the architect and support of the product line, from developing the product plan to the product life cycle, control and communication. Published in association with Marketing magazine, the UK's leading magazine for the marketing and advertising ...
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There are many product managers; often their responsibilities are extensive and expectations of performance overwhelming. In the second edition of Successful Product Management, Stephen Morse focuses on the skills and techniques required from the product manager to be effective as the architect and support of the product line, from developing the product plan to the product life cycle, control and communication. Published in association with Marketing magazine, the UK's leading magazine for the marketing and advertising community, this book offers a practical approach to the product management system, covering all aspects of the key tasks, including Product strategy; New product development (NPD); Product marketing; Product; profitabilit; and Branding. The detailed examples and checklists featured in Successful Product Management will assist all product managers, whether they are new to marketing or adapting their existing roles to create new ideas as they strategize, plan and develop products.
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Add this copy of Successful Product Management to cart. $9.27, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1998 by Kogan Page.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 400grams, ISBN: 9780749427023.
Add this copy of Successful Product Management to cart. $9.45, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1998 by Kogan Page.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 400grams, ISBN: 9780749427023.
Add this copy of Successful Product Management (Marketing in Action to cart. $15.43, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2000 by Kogan Page.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 400grams, ISBN: 9780749427023.
Add this copy of Successful Product Management (Sales & Marketing Series to cart. $19.25, new condition, Sold by Basement Seller 101 rated 5.0 out of 5 stars, ships from Cincinnati, OH, UNITED STATES, published 1998 by Kogan Page.
Add this copy of Successful Product Management (Sales & Marketing Series to cart. $12.11, very good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 1998 by Kogan Page.
Add this copy of Successful Product Management (Sales & Marketing Series to cart. $38.56, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1998 by Kogan Page.
Add this copy of Successful Product Management (Sales & Marketing Series to cart. $67.85, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1998 by Kogan Page.
