This guide focuses on the skills and techniques required by the product manager. It offers a practical approach to the product management system, covering such key tasks as product strategy, planning, the development of products, marketing, profitability and branding. Detailed examples and checklists used throughout the text aim to guide those managers new to marketing.
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This guide focuses on the skills and techniques required by the product manager. It offers a practical approach to the product management system, covering such key tasks as product strategy, planning, the development of products, marketing, profitability and branding. Detailed examples and checklists used throughout the text aim to guide those managers new to marketing.
Read Less
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Seller's Description:
Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fair. Dispatched, from the UK, within 48 hours of ordering. The book is perfectly readable and fit for use, although it shows signs of previous ownership. The spine is likely creased and the cover scuffed or slightly torn. Textbooks will typically have an amount of underlining and/or highlighting, as well as notes. If this book is over 5 years old, then please expect the pages to be yellowing or to have age spots. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner.
