A guide to management skills in marketing. Three primary sections guide readers through the management functions of marketing. The first section, on planning, covers input into the company plan, information collection and forecasting, and assessing the ingredients of the "marketing mix". The second part discusses organizing, including not only structures but also the practical skills of delegating, objective setting, working with groups and communications. The last section, on controlling, covers profit responsibilities, ...
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A guide to management skills in marketing. Three primary sections guide readers through the management functions of marketing. The first section, on planning, covers input into the company plan, information collection and forecasting, and assessing the ingredients of the "marketing mix". The second part discusses organizing, including not only structures but also the practical skills of delegating, objective setting, working with groups and communications. The last section, on controlling, covers profit responsibilities, cash-flow analysis, and the effectiveness of marketing expenditures.
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Add this copy of Management Skills in Marketing to cart. $12.96, very good condition, Sold by Aardvark Books Ltd rated 5.0 out of 5 stars, ships from Bucknell, HEREFORDSHIRE, UNITED KINGDOM, published 1982 by McGraw Hill Higher Education.
Add this copy of Management Skills in Marketing to cart. $4.85, very good condition, Sold by Victoria Bookshop rated 3.0 out of 5 stars, ships from Bere Alston, DEVON, UNITED KINGDOM, published 1982 by McGraw-Hill.
Add this copy of Management Skills in Marketing to cart. $55.63, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1982 by McGraw Publishing-.
