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Advances in International Marketing - Cavusgil, S Tamer (Editor)
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For the past two decades, the Advances in International Marketing series has made unique contributions to the field of international marketing through original and high-quality essays that address various international marketing topics. Both theoretical and empirical contributions are included. While some contributors focus on managerial issues in international marketing, others take a public policy or a comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or ...

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Advances in International Marketing 1996, Jai Press Inc., Bingley

ISBN-13: 9780762301645

Hardcover

Advances in International Marketing 1990, Jai Press Inc., Bingley

ISBN-13: 9781559381284

Hardcover

Advances in International Marketing 1989, JAI Press(NY)

ISBN-13: 9780892328918

Hardcover

Advances in International Marketing 1987, JAI Press(NY)

ISBN-13: 9780892326464

Hardcover

Advances in International Marketing 1986, JAI Press(NY)

ISBN-13: 9780892322756

Hardcover