Skip to main content alibris logo

International Marketing and Purchasing: From Marketing-mix to Relationships and Networks

by ,

Write The First Customer Review
International Marketing and Purchasing: From Marketing-Mix to Relationships and Networks - Cavusgil, S Tamer (Editor), and Ghauri, Pervez N (Editor)
Filter Results
Item Condition
Seller Rating
Other Options
Change Currency

Presents a collection of papers which are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This book presents an overview of marketing as a discipline and provides writing on the developments. It is used as supplementary text in courses as Business-to-Business Marketing.

loading
International Marketing and Purchasing: From Marketing-Mix to Relationships and Networks 2000, Jai Press Inc., Bingley

ISBN-13: 9780762303182

Hardcover