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Advances in International Marketing - Cavusgil, S Tamer (Editor), and Madsen, Tage Koed (Editor)
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This is a collection of essays on international marketing. Both theoretical, conceptual and empirical contributions are included, and cover various aspects of export and multinational marketing. While some contributors focus on managerial issues in international marketing, others take a public policy or comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative ...

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Advances in International Marketing 1996, Jai Press Inc., Bingley

ISBN-13: 9780762301645

Hardcover

Advances in International Marketing 1990, Jai Press Inc., Bingley

ISBN-13: 9781559381284

Hardcover

Advances in International Marketing 1989, JAI Press(NY)

ISBN-13: 9780892328918

Hardcover

Advances in International Marketing 1987, JAI Press(NY)

ISBN-13: 9780892326464

Hardcover

Advances in International Marketing 1986, JAI Press(NY)

ISBN-13: 9780892322756

Hardcover