This book cracks the supposedly indecipherable code of marketing to the new Chinese consumer - all 1.3 billion of them. It distils what Tom Doctoroff has learned over the past eleven years in Greater China with J. Walter Thompson, one of the region's largest advertising agencies. Marketers of some of the world's leading brands tend to come to China with mistaken ideas of how to apply Western thinking to the marketplace. But the Chinese are different. The same rules do not apply. As a result, Doctoroff will delve into the ...
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This book cracks the supposedly indecipherable code of marketing to the new Chinese consumer - all 1.3 billion of them. It distils what Tom Doctoroff has learned over the past eleven years in Greater China with J. Walter Thompson, one of the region's largest advertising agencies. Marketers of some of the world's leading brands tend to come to China with mistaken ideas of how to apply Western thinking to the marketplace. But the Chinese are different. The same rules do not apply. As a result, Doctoroff will delve into the psyches of contemporary Chinese consumers for the reader to explain the importance of culture in shaping buying decisions. He uncovers the core drivers of behaviour and preference in key market segments, provides tools to help readers harness the power of insight into consumers' fundamental motivations in the Chinese marketplace, and, lastly, reveals the pitfalls into which many multinational competitors often fall. Anyone who plans to do business in China shouldn't get on the plane without this book.
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Add this copy of Billions Selling to the New Chinese Consumer to cart. $17.35, new condition, Sold by Books2anywhere rated 5.0 out of 5 stars, ships from Fairford, GLOUCESTERSHIRE, UNITED KINGDOM, published 2007 by Palgrave Macmillan.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Add this copy of Billions Selling to the New Chinese Consumer to cart. $18.87, new condition, Sold by Paperbackshop International rated 5.0 out of 5 stars, ships from Fairford, GLOS, UNITED KINGDOM, published 2007 by Palgrave Macmillan.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Bridlington,
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$1.81
Add this copy of Billions: Selling to the New Chinese Consumer to cart. $1.81, like new condition, Sold by P.N. Emery rated 4.0 out of 5 stars, ships from Bridlington, EAST RIDING OF YORKSHIRE, UNITED KINGDOM, published 2007 by Palgrave MacMillan.
Add this copy of Billions: Selling to the New Chinese Consumer to cart. $14.70, like new condition, Sold by GreatBookPricesUK5 rated 4.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2007 by St. Martin's Griffin.
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Fine. Trade paperback (US). Glued binding. 240 p. Contains: Unspecified. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Billions: Selling to the New Chinese Consumer to cart. $17.57, new condition, Sold by GreatBookPricesUK5 rated 4.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2007 by St. Martin's Griffin.
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New. Trade paperback (US). Glued binding. 240 p. Contains: Unspecified. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Billions: Selling to the New Chinese Consumer to cart. $6.66, very good condition, Sold by Prominent Trading Company rated 3.0 out of 5 stars, ships from Hereford, HEREFORDSHIRE, UNITED KINGDOM, published 2007 by Griffin.
Add this copy of Billions: Selling to the New Chinese Consumer to cart. $22.86, new condition, Sold by Booksplease rated 3.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2007 by St. Martin's Griffin.
Add this copy of Billions: Selling to the New Chinese Consumer to cart. $8.91, good condition, Sold by west.street.books rated 5.0 out of 5 stars, ships from Clarksville, TN, UNITED STATES, published 2007 by St. Martin's Griffin.
Add this copy of Billions: Selling to the New Chinese Consumer to cart. $8.91, fair condition, Sold by west.street.books rated 5.0 out of 5 stars, ships from Clarksville, TN, UNITED STATES, published 2007 by St. Martin's Griffin.
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Fair. The book shows moderate/heavy wear from normal use. May include writing/highlighting on pages. May include bent cover/pages. Will have stickers/sticker residue on covers. Supplemental items such as access codes/cd/dvd will not be included unless otherwise stated. This book is in Acceptable Condition.
Add this copy of Billions to cart. $8.98, good condition, Sold by Midtown Scholar Bookstore rated 5.0 out of 5 stars, ships from Harrisburg, PA, UNITED STATES, published 2007 by Griffin.
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Good-Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name-GOOD Standard-sized.
