This book cracks the code of marketing to the New Chinese Consumer--all 1.3 billion of them. Marketers of some of the world's leading brands come to China without any clear understanding of their new audience. But the same rules do not apply in China. Doctoroff delves into the psychology of contemporary Chinese consumers to explain the importance of culture in shaping buying decisions. He provides insight into consumers' fundamental motivations and reveals mistakes which many multinational competitors make. Anyone who plans ...
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This book cracks the code of marketing to the New Chinese Consumer--all 1.3 billion of them. Marketers of some of the world's leading brands come to China without any clear understanding of their new audience. But the same rules do not apply in China. Doctoroff delves into the psychology of contemporary Chinese consumers to explain the importance of culture in shaping buying decisions. He provides insight into consumers' fundamental motivations and reveals mistakes which many multinational competitors make. Anyone who plans to do business in China--especially those preparing for the 2008 Olympics in Beijing--shouldn't be without this book.
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Bridlington,
EAST RIDING OF YORKSHIRE,
UNITED KINGDOM
$1.81
Add this copy of Billions: Selling to the New Chinese Consumer to cart. $1.81, like new condition, Sold by P.N. Emery rated 4.0 out of 5 stars, ships from Bridlington, EAST RIDING OF YORKSHIRE, UNITED KINGDOM, published 2007 by Palgrave MacMillan.
Add this copy of Billions: Selling to the New Chinese Consumer to cart. $6.66, very good condition, Sold by Prominent Trading Company rated 3.0 out of 5 stars, ships from Hereford, HEREFORDSHIRE, UNITED KINGDOM, published 2007 by Griffin.
Add this copy of Billions: Selling to the New Chinese Consumer to cart. $7.99, good condition, Sold by More Than Words rated 4.0 out of 5 stars, ships from Waltham, MA, UNITED STATES, published 2007 by St. Martin's Griffin.
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Good. . All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofi t job training program for youth, empowering youth to take charge of their lives by taking charge of a business.
Add this copy of Billions: Selling to the New Chinese Consumer to cart. $8.91, good condition, Sold by west.street.books rated 5.0 out of 5 stars, ships from Clarksville, TN, UNITED STATES, published 2007 by St. Martin's Griffin.
Add this copy of Billions: Selling to the New Chinese Consumer to cart. $8.91, fair condition, Sold by west.street.books rated 5.0 out of 5 stars, ships from Clarksville, TN, UNITED STATES, published 2007 by St. Martin's Griffin.
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Fair. The book shows moderate/heavy wear from normal use. May include writing/highlighting on pages. May include bent cover/pages. Will have stickers/sticker residue on covers. Supplemental items such as access codes/cd/dvd will not be included unless otherwise stated. This book is in Acceptable Condition.
Add this copy of Billions to cart. $8.98, good condition, Sold by Midtown Scholar Bookstore rated 5.0 out of 5 stars, ships from Harrisburg, PA, UNITED STATES, published 2007 by Griffin.
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Good-Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name-GOOD Standard-sized.
Add this copy of Billions: Selling to the New Chinese Consumer to cart. $12.24, very good condition, Sold by Half Price Books Inc rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2007 by St. Martin's Griffin.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Billions: Selling to the New Chinese Consumer to cart. $14.70, like new condition, Sold by GreatBookPricesUK5 rated 4.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2007 by St. Martin's Griffin.
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Fine. Trade paperback (US). Glued binding. 240 p. Contains: Unspecified. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Billions Selling to the New Chinese Consumer to cart. $17.35, new condition, Sold by Books2anywhere rated 5.0 out of 5 stars, ships from Fairford, GLOUCESTERSHIRE, UNITED KINGDOM, published 2007 by Palgrave Macmillan.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Add this copy of Billions: Selling to the New Chinese Consumer to cart. $17.49, like new condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2007 by St. Martin's Griffin.
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Like New. Like New condition. From the collection of Tom Verlaine. Verlaine was a guitarist, singer, and songwriter who was a founding member of the seminal punk rock band Television. He was known for his innovative guitar playing and songwriting, and he is considered to be one of the most important and influential musicians of the past 50 years.
