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Interpretation in Social Life, Social Science and Marketing - O'Shaughnessy, John
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Interpretation is basic to all our endeavors whether as scientists or as individuals going about our business. Interpretation is distinguished from inference. Inference draws valid conclusions from given premises while interpretation is never certain as it always involves a degree of conjecture. Disputes over interpretation occur because facts are selected, ordered and weighted in accordance with some perspective. This book aims to disabuse us of the notion that interpretation plays a minimal role in daily life or in the ...

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Interpretation in Social Life, Social Science, and Marketing 2016, Routledge, London

ISBN-13: 9781138992573

Paperback

Interpretation in Social Life, Social Science and Marketing 2011, John O'Shaughnessy

ISBN-13: 9780983383505

Trade paperback

Interpretation in Social Life, Social Science, and Marketing 2009, Routledge, Oxford

ISBN-13: 9780415777582

Hardcover