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Why People Buy - O'Shaughnessy, John
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Identifying six catagories of consumer choice criteria, O'Shaughnessy gives marketing executives new insight into just what makes consumers tick.

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Why People Buy 1989, Oxford University Press, USA, New York, NY

ISBN-13: 9780195040876

Trade paperback

Why People Buy 1987, Oxford University Press, USA, New York, NY

ISBN-13: 9780195040869

Hardcover