This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.
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This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.
Read Less
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Edition: 2001, Psychology Press
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2001
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Edition: 2001, Psychology Press
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9780805817317
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